Zepto Ads Automation: Capitalize on Impulse.
High-Velocity Bidding for "Featured" Listings.
The Zepto Ads Platform Built for High-Velocity Growth
Master 10 Minute Delivery Marketing with the only automation engine designed for advanced Zepto Seller Marketing and real-time impulse optimization.
Capitalize on the "Now"
Zepto shoppers convert in seconds, not minutes. To win, you need a dedicated Impulse Buying Strategy that reacts instantly to high-intent traffic. Artha moves beyond basic bidding to capture these micro-moments, automating your presence during high-traffic windows to ensure you never miss a sale when demand peaks.
Maximize High-Impact Formats
Zepto offers unique ad formats that require specialized handling. Artha helps you extract maximum value from the Zepto Timer Widget, automatically ramping up bids on discounted SKUs to leverage FOMO (Fear Of Missing Out). For brands investing in premium visibility, our platform ensures your Brand of the Day Zepto campaigns are supported by optimized search bidding, capturing the halo effect of your increased visibility.
Hyperlocal Intelligence
Generic data doesn't work in quick commerce. Artha provides granular Quick Commerce Analytics that drill down to the neighborhood level. We track performance across specific Zepto Dark Stores, allowing you to cut spend in low-performing hubs while doubling down on the zones that are driving profitable growth.
Powerful Features That Drive Results
Impulse Bidding Engine
Zepto sessions are short. Artha's "Dual-Horizon" tech reacts in microseconds to bid on high-intent sessions, capturing shoppers before they checkout.
Timer Widget Sync
Automatically increase bids on SKUs that are featured in Zepto's "Timer" (Flash Sale) widgets to maximize the Fear Of Missing Out (FOMO).
Combo-Offer Logic
Increase ad spend on SKUs that are part of a "Combo" (e.g., Chips + Coke), as these drive higher Average Order Value (AOV).
Frequently Asked Questions
A: It uses a mix of "Sponsored Search" and "Homepage Display." Artha optimizes the mix to balance visibility (Display) with conversion (Search).
A: Peak impulse times are 6 PM - 9 PM (Snacks/Dinner). Artha automatically increases bids during these "Golden Hours."