Walmart Connect Partner: Win the Digital Shelf.
Omnichannel Ad Tech for Walmart Sponsored Products.
The WPA Software That Wins the Digital Shelf
Artha automates Walmart Marketplace Advertising with precision to deliver a true Omnichannel ROAS.
Master the Unique Walmart Ecosystem
Advertising on Walmart requires a completely different playbook than Amazon. As a specialized WPA Software solution, Artha is built to navigate the nuances of Walmart Connect. We empower brands to move beyond basic manual controls and deploy sophisticated Walmart Sponsored Search campaigns that capture shoppers whether they are browsing for shipping or scheduling a store pickup.
Win the "First Price" Game
Walmart's auction dynamic can be unforgiving. Unlike second-price markets, overbidding here means overpaying. Artha's algorithm executes a smart First Price Auction Strategy, using "bid shading" logic to calculate the exact bid needed to win the placement—without wasting a cent more. We ensure you dominate the grid without destroying your margins.
Bridge the Gap: Online to In-Store
Modern retail isn't just about shipping boxes; it's about the local store. Artha helps you capitalize on Walmart Pickup & Delivery Ads, targeting local shoppers specifically when they are building their weekly grocery baskets. By integrating these digital signals with sales data, we provide a holistic view of your Omnichannel ROAS, proving how your digital spend drives physical store lift.
Powerful Features That Drive Results
First-Price Auction Logic
Unlike Amazon (Second Price), Walmart often uses First Price auctions where you pay exactly what you bid. Artha's "Bid Shading" tech prevents you from overpaying for the top spot.
Variant Bidding
Walmart groups variants (Sizes/Colors). Artha identifies the highest-converting variant (e.g., "Blue Shirt Size L") and funnels ad spend there, rather than wasting it on unpopular sizes.
Pickup & Delivery (OPD) Targeting
Optimize ads specifically for shoppers selecting "Store Pickup," bridging the gap between digital clicks and physical store sales.
Frequently Asked Questions
A: Walmart often uses a "First Price Auction" model, meaning bid discipline is critical. Artha helps you bid the exact amount needed to win, not a cent more.
A: WPA stands for Walmart Platform Analytics/Advertising. It refers to the ecosystem of Sponsored Products which Artha automates.