The Chewy Ads Software That Doesn't Just Bid – It Bonds.
Lower Your CAC and Build Loyalty with AI That Understands Pet Parent Intent.
Next-Generation Chewy Ad Management for Pet Brands That Scale
Recognized as a top retail media solution for automating Sponsored Product optimization and executing a profitable strategy across Chewy's loyalty-driven marketplace.
Built for the "Dual-Horizon" Era
Artha redefines performance by leveraging the full power of Chewy's advertising platform to deliver insights legacy tools miss. While competitors rely on static rules, our platform uses "Dual-Horizon" learning to balance historical sales data with real-time pet parent intent, making it the smartest choice for pet brands who demand both stability and growth.
Precision Control Over Your Spend
Move beyond basic bid management. Implement sophisticated strategies like Dayparting for Chewy's peak shopping windows (evenings and weekends when pet parents browse), ensuring your budget is focused on high-conversion hours. Our automated optimization engine continuously harvests high-performing search terms, refining match types to lower your Customer Acquisition Cost instantly.
Total Growth, Not Just Ad Spend
Sustainable growth requires looking at your total profitability across the entire pet category—especially with Autoship's critical role. Artha helps you master your marketing efficiency by balancing organic discovery with paid velocity, ensuring you acquire customers who stick. For brands seeking expanded reach, our platform maximizes visibility across Chewy's Sponsored Display and Brand assets with greater efficiency than manual management.
Powerful Features That Drive Results
The Dual-Horizon Difference
Unlike legacy tools that rely solely on history, Artha combines historical data with real-time demand signals. This is critical for stabilizing performance during key shopping events like Pet Holidays or seasonal spikes.
Buy Box Defense (PricePulse)
Stop wasting ad spend when a competitor undercuts your price or you lose the "Featured Offer." Artha instantly pauses campaigns, saving up to 30% of wasted budget in a category where loyalty is won on value.
Pet Intent Harvesting
Automatically promote high-converting search terms from broad to exact match campaigns, capturing high-intent traffic from pet parents ready to buy.
Frequently Asked Questions
A: Use Artha's bid automation to target "low competition" long-tail keywords (like specific breed or health needs). Use PricePulse to pause ads when your price isn't competitive, protecting your margins.
A: A mix of "Defensive" exact match bidding on your brand terms and "Offensive" product targeting (PAT) on complementary products, all managed autonomously by Artha's AI to build that first loyal customer base.